Compare the differences between China and America on using of media Essay

Compare the differences between China and America on using of media entertainment and media effect on individual - Essay Example To this end, the paper will critique the fundamental elements and aspects of culture and provide a review of how they define dominant trends and patterns in the society. The paper will undertake a comparative analysis and review of culture and how it shapes entertainment in two countries - China and the United States of America. To this end, there will be a critical review of various aspects of culture and the media in these two countries. Fundamentally, the media captures contemporary issues and matters in a given society and community (Cowans, 2000). This is because the media often focuses on addressing dominant matters and situations as and when they unfold in the time in question. Thus, culture is central and important in defining what the mainstream mindset and expectations of the people is and what unconventional conflicts and issues come up to form an appropriate storyline for the media. "Culture provides a kaleidoscope within which human emotions are defined" (Rohn, 2009: p232). This implies that culture defines what is to be done in every stage in the human life from birth, puberty, adulthood, old age to death (Rohn, 2009). As such, the definitions of happiness and sadness is dictated by what the dominant culture values and identifies to be important. Typically, the media presents issues and matters that challenges the status quo and this is often a situation that is uncommon or unusual. This is because members of the society and audiences around the world will prefer to view issues and matters that do not really seem to be conventional or in line with the dominant practices and views of the society. Culture has a strong linkage to the media and the media has two main issues that converge to create this connection: dominant conflicts in the culture and new technology (Marsh, 2012). Marsh argues that in the normal sense, audiences to the media often seek to view things that are not in sync with the dominant

Technology in the classroom Article Example | Topics and Well Written Essays - 500 words

Technology in the classroom - Article Example In these instances, it’s necessary for educators to develop clearly defined expectations for participation and even consider a rubric that outlines necessary and appropriate participation. Another issue concerns the ability of the students to access and learn the new technology or even the school to fund the technological integration (Dede 2009). While teachers assume that most contemporary students have aptitude for social networking platforms, not all students are as capable as others; in these instances technology instruction must parallel the lesson, which can be a hindrance if drastic levels of differentiation proves necessary for the lesson plan. While many educational researchers and teacher recognize that incentive systems need to be in place to encourage education professionals to integrate technology into the classroom environment, there has not been enough written on how to adequately structure these inventive programs. Currently, in most classroom environments the incentives are intrinsic as the benefits experienced are seen through the increased productivity of the learning experience, and the increased efficiency of lesson planning. Other proposed measures include extrinsic measures that grant teachers who effectively integrate technology access to funds that will allow them increased access to technology. Christian (2010) points out that in many instances funds from departments not utilizing technology can be collated and implemented in departments that are more proactive in their approach. While implementing an incentive program that directly links reward with technology integration can be challenging can be next t o impossible as the fluid and changing nature of technology is difficult to objectively quantify to specific educational tasks, an overarching policy of administrative officials to hire, support, and promote forward thinking and technology savvy teachers is the greatest

Parenting that Reflects the Image of God

Parenting that Reflects the Image of God Abstract The inceptive understanding of God by children is deeply shaped by their relationships with their parents. Premium Christian parenting will endeavor to reflect the character of God as a foundation for developing the childs emerging relationship with God. A solid foundation for children to experience the love of God laid by providing genuine love with clear boundaries. I. Introduction The most influential environment in the lives of the majority of children is the home. The first experience of the world by a child is the family and continues to occupy a dominant portion in their lives until adulthood. Though the school also plays an important role for most children and youth, the family remains the nucleus of their life experience. The family has played a crucial role in the outworking of the purposes of God on earth from the beginning. The family has been designed to provide the platform for the nurture and training of each subsequent generation. God designed the family to reflect and bring forth the spiritual truth. The Scripture makes use of images of the family to speak of our relationship with God in Christ. Believers are adopted children in the family of God (Romans 8:15-17). God is our Father (Hebrews 12:5-11), and we are his children and joint heirs with Christ (1 John 3:1; Romans 8:17). These relationships illustrate the high calling and task which accompanies Christian parenthood. The primary focus of this paper is to develop some strategies for parents who want to raise their children in a way that will reflect the image of God. To carry out this assignment, some research findings and biblical principles on loving, disciplining and developing children of spiritual and moral character will be examined. II. The Research on Parenting and Children Gods Concepts. The huge influence of home and family is much greater than what happens the few hours that children spend Church or other Christian programs. It is the home that provides the primary shape for the spiritual understanding of children (Smith, 2005). Though the formal spiritual upbringing in the home is valuable, there is proof to suggest that more noteworthy for spiritual development is the nature of connection that is raised in the family. Variety of studies have pointed to substantial correlation that exits between parental childrearing practices and children concepts of God (Choua Uata, 2012; de Roos, 2006; Lee Earia, 2000; Limke Mayfield, 2011; Moriaxty Hoffman, 2007) The recent research of neurotheologian (Albright Ashbrook, 2001; Newberg, dAquili Rause, 2001) suggests that there may be some form of Gods Spot in every human (Beauregard OLeary, 2007; Hay Nye, 2006; Seybold, 2007). Whether Gods Spot exit or not, the agreement is that children natural spiritual curiosity appears to be inborn. Possibly, the best interpretation of the research starts with the identification of the fact that the search of a child for God is tinted by human relationships. One interesting study has pointed to the value of bidirectional religious communication in the home in which parents and children are active, and both are active, and both behave in ways that may ultimately influence the other (Boyatzis Janicki, 2003). The situation in which parents both listen and guide the childrens expression of faith will likely lead to long-term faith and commitment on the part of the children. Parent-child affinity is the most instant and persistent relationship that go through in childrens early developmental years of life, and this is probably the reason why this relationship deeply impact children perception of God. Concerned parents who recognize this pattern always look for ways and means to direct their children to a healthy relationship with God. Studies have also shown that fathers relationship with the children may be more influential. Longitudinal Study of Generation LSOG) has shown a substantially greater impact on religious transference in close father-child interaction than close mother-child interaction (Bengtson, Putney, Harris,2013). III. Biblical Principles for Parenting that reflects the Image of God. 1.The atmosphere Of the Christian Home. A home that is represented by the presence of God should be filled with an atmosphere of love, forgiveness, openness, acceptance and honesty. The ideal Christian home should be a place of fun, creative activities, enjoyment, encouragement and relaxed attitudes. This can only be possible if Christ is the unified factor in the life of the family and parents set a good example of what it means to be a believer in Christ. There is the need for Christ-like attitude to prevail in parents so that every member of the household is made to feel very important in the family. Parents should model before their children the quality of mutual respect for one and other. The individuality and dignity of each member of the family must be recognized in a positive and encouraging manner. Parents should avoid favoritism, and there should be no comparison of one child with another. The great mistake that Rebeca made by loving Jacob more than Esau his senior brother should be avoided in the home. It is also very important for parents to ask for forgiveness from their children when they embarrass, mistreat or break a promise. This good attitude will make honesty and esteem for each member of the household to be implanted in the mind of the children. IV. Spiritual Development Principles The Scripture states in Deuteronomy 6:4-5, Hear O Israel! The Lord is our God; the Lord is one! And you shall love the Lord your God with all your soul and with all your might. Parents cannot impact what they do not have to their children. It follows therefore that parents should have a growing relationship that their children can emulate with God. The first necessary condition for a godly parent is to love God with all his strength and might. And this can be achieved through an unfailing relationship of dependence, trust, and communion with the Lord. Before love can radiate in our home, it must first be in our hearts as we respond to Gods love and walk in it. Another condition can be found in Deuteronomy 6:6 which states, And those words which I am commanding you today, shall be on your heart. Parents need to respond to Gods love and also to His W ord. The Word of God speaks to every area of life, and the success of parents in any area depends so much on the degree to which they know and make a claim on relevant biblical principles. Children cannot be raised in the image of God by doing just what comes to mind naturally. Deuteronomy 6:20-24 admonishes parents to tell their children when they ask questions about what the requirements and regulations that commanded mean. In other words, parents should be ready to share their testimonies of the goodness of the Lord in their lives. This will make parents a living model for their children. What parents communicate through their actions are far more than what they say verbally. In other words, parents must demonstrate practically the reality of their faith for their children to emulate. Children will copy and do exactly what they see in their parents. If parents are dedicated to positive spiritual change and growth, their children will follow suit. They will not walk in the way of the Lord just because they are told to do so. This is because children respond to reality, not pretense or lip service. For instance, if a father who wants his children to grow in the image of God is unkind to his wife and treats others with disrespect, the children will be confused with the distorted image of God. A healthy view is best transmitted by the parent who will allow the Spirit of God to make them loving and Christ-like. Another principle that will help parents to raise children in the image of God is that of love and boundaries. Though the language of fatherhood is not directly given in the story of creation, one can see the balance between love and boundaries displayed in Genesis chapter one. Here God provided an environment of space for Adam and Eve and all the creatures. The separation of light from darkness in Genesis 1:4-5 and the waters below (Genesis 1:6-7) show Gods value for order and space. When God created Adam, He provided a space He provided a space for him to carry out the first assignment of naming all the animals (Genesis 2:19-20). In like manner parents need to create order and space in which children will be able to express their voices, we reflect Gods character in our relationship with them (Shaw Constatineanu, 2003). In the parable of the prodigal son, Jesus completely redefined the fatherhood of God. The image of God in this parable is that of a father whose love, care, forgiveness, goodness and compassion has no limits. The central theme in the Gospel narratives is Immanuel, incarnation, and paralysis. God in Christ enters the world of his children to direct them to God. In the same manner, Christian parents must reflect Gods character by entering into the world of their children in other to show them the way to God. In Jesus teaching, he made mention of how God cares for the birds of the air in Mathew 6:26, makes the sun to rise on the evil and the good and allows rain to fall on the just and the unjust (Mathew 5:45), and looks after little ones (Mathew 18:14). Paul also extends the same message to all believers ware formerly slaves to the devil, but now they are now the beloved children of God (Galatians 4:6). This invitation is now for parents whose lives can become a good example of what it means to made in the image of God and live a life full of love and holiness. A good reflection of the character of God as an example for family life is a challenge to many of our traditional stereotypes of the roles of gender in parenting. God is not only referred to as a father, but many images suggest His motherly fatherhood. In Psalms 17:8, God is described as a mother eagle who hovers over its young, and then pushes the eaglet out of the nest (Deuteronomy 32:11), while underneath is the everlasting arms Deuteronomy 33:27). Jesus also made use of imagery to express his emotions towards Jerusalem in Mathew 23:37. When parents understand the richness of Gods love and His holiness, their lives become a clear witness to others. In the same manner, homes are represented by boundaries and love are likely to show Gods holiness and love under which children can embrace the gospel and live to display the character of God. The placing of a child in the midst by Jesus in Mathew 18:2 points to the mutual nature of parenting that reflect the image of God; children learn about God through the nature of their relationship with their parents and the character and behavior of children can alert adults to the challenges of living with integrity in their covenant relationship with God (Shaw Constantineanu, 2013). Children should be encouraged and sanctioned within the family, both parents and children experience the mutual joy of learning and growth that is one of the features of hospitable space. 1.Love and Discipline (i) Love Rules and regulations are important in the home, but they cannot have meaning unless they are within the context of a relationship. Some parents do not discipline their children because they dont want to hurt their feelings. This is a wrong approach because a child that is not disciplined will eventually become unruly. The Scripture in Hebrews 12:6 states that the Lord chastens those whom He loves and scourges every son whom He receives. Whenever it becomes necessary to punish a child, it is important to give to give reasons and at the same time reaffirm your love so that the child will know that you hate his behavior, not him. Philippians 4:8 admonishes us to allow our minds to dwell on what is honorable, true, pure, of good report and worthy of praise. Love lays emphasis on the positive, not the negative. Parents who use loving affirmation accomplish more than those who make negative comments. Parents can teach their children to love by displaying love. It is very disheartening to children to see their parents fighting or yelling at each other. Love should be the lifestyle of everyone in the home. (ii). Discipline. The Scripture admonishes parents in 1 Timothy 3:4 to maintain discipline at home. But this discipline as discussed earlier must be balanced with love. Discipline without love will lead to hostility and resentment. Love without discipline will spoil a child. Ephesians 6:1-4 will help in maintaining a balance. The words instruction and discipline refer to preventive and corrective discipline. Biblical discipline involves both the negative activity of punishment for disobedience and the positive aspect of teaching children the way they should go. Protective teaching should be supported with corrective action and correction should be reinforced by teaching. The book of Proverbs teaches that children are not good naturally. Foolishness is bound up in the heart of a child, the rod of discipline will remove it far from him. Proverbs 23:13-14; Proverbs 22:15. Children tend to be selfish; they do not understand love regarding giving themselves to others but regarding receiving. A prudent parent recognizes these facts and also understand that children can be taught. Proverbs 9:18 admonishes parents to discipline their children while there is hope. The rod and correction give wisdom, but a child who is always having his own way will bring shame to his mother Proverbs 29:15. To bring up a child in the image of God, parents must be consistent in their discipline because inconsistent discipline results in frustration, insecurity, and anger. Christian parents must have biblical philosophy of child discipline so that there will be consistent and agreement between husband and wife in they respond to disobedience. Children receive mixed signals when parents are divided or disagree about discipline. If you must use threats to correct your child, then make sure you follow the threat through or else your children will not take you seriously. (iii). Forgiveness Parents should always remember that regardless of what method they use to discipline their children, the goal of discipline is forgiveness and reconciliation. Children must be taught that disobedience to parents is sin and thus, teach your child to confess his sin of disobedience to God and thank Him for forgiving him. Forgiveness should result in restoration of fellowship and forgetting of the offense. If a parent makes forgiveness a lifestyle, he will be modeling the love and forgiveness of God (1 Timothy 1:9). Forgiveness impacts the inner life while discipline focuses on the outward behavior. V. Conclusion The Christian home has been referred to as a laboratory for the appliance of biblical truth in a rational situation. It is the childs training ground for the impression of values, the development of relationship, for teaching and learning to obtain and give love. Parents have been assigned the responsibility of determining their children character and directing their spiritual, intellectual, psychological, emotional and physical growth. This responsibility should not be left to outside institutions. Many studies carried out on this issue support the fact that there is a substantial correlation between parental childrearing practices and childrens concepts of God. The home that is filled with the atmosphere of love, openness, forgiveness, acceptance and honesty is the ideal place to raise a child in the image of God. There are biblical principles that can be applied to bring up children in fear of the Lord. A good reflection of the image of God as an example for family life is a challenge to many of our traditional standards of the roles of gender in parenting. God is not only referred to as a father, but many images suggest His motherly fatherhood There should be love and boundaries which will be applied in the home. Punishment must be applied when necessary to check indiscipline and disobedience as instructed in Hebrews 12:6. If parents make forgiveness a lifestyle, they will be modeling the love and forgiveness of God (1 Timothy 1:9). Forgiveness impacts the inner life while discipline focuses on the outward behavior. Proverbs 23:13-14 tells us that children are not good by nature and the parents have the responsibility to use the rod of correction. Notwithstanding the method of punishment used, the goal of discipline is forgiveness and reconciliation. REFERENCES. Albright, C., Ashbrook, J. (2001). Where God lives in the human brain, Naperville, IL: Sourcebooks. Bengtson, V., Putney, N. Harris, S. (2013). Families and Faith:How religion is passed down across generations. New York, NY: Oxford University Press. Boyatzis, C., Janicki, D. (2003). Parent-child communication about religion: Survey and diary data on unilateral transmission and bidirectional reciprocity styles. Review of Religious Rsearch, 44(3), 252-270. Shaw, P., Constantineanu, C. (2013), Space community, engagement and empowerment: Missionlogical equipping for a new mission era. Paper presented at the 4/14 Window Missiology Conference, Seoul, Korea. Choua, H-T., Uata, D. (2012). The impact of parental discipline on the image of God, Mental health, Religion Culture. 15(7),677-688.

A Streetcar Named Desire, by Tennessee Williams Essay -- A Streetcar Na

Street Car Named Desire A Streetcar Named Desire, written by Tennessee Williams in 1947, has been called the best play ever written by an American. The geological setting of the play, New Orleans, creates a remarkably blended mood of decadence, nostalgia, and sensuality. The plot of the play comes about through the conflict between a man and his sister-in-law who comes to live at his house with he and his wife. Stanley Kowalski immediately captures the attention of the audience through Williams' excellent portrayal of the intensely strong willed character. The portrayal of Stanley Kowalski plays a major role in the success of the play. Williams forms Stanley into an extremely masculine character who will always have his way or no way at all and makes his opinions very clear to those around him. This profound masculinity places Stanley in direct opposition to Blanche DuBois. "The high-minded yet oddly fragile Blanche takes an immediate dislike to the loutish, working-class Stanley, while Stanley immediately recognizes Blanche for what she has become: a woman who finds consolation in indiscriminate sex and alcohol." (Authors & Artists, 165). This clashing forms the conflict which eventually roots itself deeply into the plot of the play. Stanley represents the symbol of the New South. Stanley's aggressiveness leads to his ease in taking total control over a situation. This characteristic also allows Stanley to completely secure the respect of all the men who associate with him, however, his aggression also shines a light upon a very destr uctive side of his character. In many ways, Stanley's brutality leads to the major conflict between Blanche and himself. "And look at yourself! Take a look at that worn out Mardi Gras outfit, rented for fifty cents from some rag picker! And with that crazy crown on! What queen do you think you are?" (Williams, 127). Stanley becomes very blunt in his contempt and aggression towards Blanche. Another view into the excessive aggression of Stanley appears in the third scene. In this scene, Williams provides a look at a very negative side of Stanley. Stanley physically assaults his wife, Stella, after she returns to the house during his poker game. "How anyone could find Stella Kowalski's comatose endurance of Stanley healthy or whole-hearted is, indeed, a subject for wonder." (Drama Criticism, 401). Stanley also shows his vi... ...own here. Stella, Stella!" (Williams, 59). Stanley also appears to fight Blanche for the purpose of saving his life with the woman he loves. "When Blanche threatens Stanley's marriage by cajoling her sister to abandon her husband, Stanley brandishes Blanche's weaknesses for all to see in an effort to preserve his home and family." (Authors & Artists, 165-66). These characteristics show the loving and caring side of Stanley as well as offering a contrasting view to his dark, brutal side. Tennessee Williams creates a brilliant play in A Streetcar Named Desire, featuring an amazing and complex character in Stanley Kowalski. The reader must constantly reevaluate the character of Stanley Kowalski as he presents many questions to the reader throughout the play. During the play, as the conflict develops between Blanche DuBois and Stanley Kowalski, the audience must constantly consider which character portrays the villain and which portrays the victim. "Ultimately, however, Stanley prevails. He has gotten rid of Blanche, who has lost everything, and as we see in the closing lines of the play, he is able to soothe Stella's grief, and their life goes on." (Masterplots, 6316).

The Silver Linings Playbook Chapter 33

Letter #4-November 29, 2006 Dear Pat, Tiffany informs me you are sincere, and from what she has told me about your new personality, it seems as though you are a completely transformed man. Whether this is the result of the accident, therapy, medication, or simply sheer willpower, you are to be congratulated, because this is no small feat. First allow me to say I recommended Huck Finn for your reading enjoyment only. I was not trying to send you a hidden message. Based on everything you have written and what Tiffany has told me – maybe you should read The Catcher in the Rye. It's about a young boy named Holden who has a hard time coping with reality. Holden wants to live in a childhood world for the rest of his life, which makes him a very beautiful and interesting character, but one who has trouble finding his place in the real world. At present, it seems as though you are having a hard time dealing with reality. Part of me thrills at the changes you have made, because your letters really do present a better man. But I also worry that this worldview you have developed is fragile, and may be what kept you in the neural health facility for so many years and is keeping you in your parents' basement for so many months. At some point you are going to have to leave the basement, Pat. You are going to have to get a jo b and earn money again, and then you might not be able to be the person you have been for the last few months. Of course I remember Massachusetts. We were so young, and the memory is beautiful. I'll carry it with me forever. But we WERE CHILDREN, Pat. That was more than a decade ago. I'm not the type of woman who would sleep in an economy motel anymore. Maybe you have again become the type of man who would whisk a woman away to Martha's Vineyard. Maybe you are experiencing some sort of second childhood. I don't know. But I do know you will NOT be experiencing a second childhood with me. I am not a child, Pat. I'm a woman who loves her current husband very much. My aim when I agreed to write you was never to allow you a second chance. My goal was not to allow you to reenter my life. I only wanted to give you a chance to say goodbye – to resolve any unresolved issues. I want to be clear about this. Nikki

Marketing Mix Extended on Kfc Essay

KFC History – Colonel Sanders Colonel Harland Sanders, founder of the original Kentucky Fried Chicken, was born on September 9, 1890. When he was six, his father died and his mother was forced to go to work while young Sanders took care of his three year old brother and baby sister. This meant he had to do much of the family cooking. By the time he was seven, Harland Sanders was a master of a range of regional dishes. After a series of jobs, in the mid 1930s at the age of forty, Colonel Sanders bought a service station, motel and cafe at Corbin, a town in Kentucky about 25 miles from the Tennessee border. He began serving meals to travelers on the dining table in the living quarters of his service station because he did not have a restaurant. It is here that Sanders began experimenting with different seasonings to flavor his chicken which travelers loved and for which he soon became famous. He then moved across the street to a motel and restaurant, which seated 142 people. During the next nine years he developed his secret recipe of 11 herbs and spices and the basic cooking technique which is still used today. Sander’s fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state’s cuisine. And in 1939, his establishment was first listed in Duncan Hines’ â€Å"Adventures in Good Eating†. A new interstate highway carried traffic past the town, which soon had a devastating affect on his business. He sold up and travelled the United States by car, cooking chicken for restaurant owners and their employees. If the reaction was favorable Sanders entered into a handshake agreement on a deal which stipulated a payment to him of a nickel for each chicken the restaurant sold. By 1964, from that humble beginning, Colonel Harland Sanders had 600 franchise outlets for his chicken across the United States and Canada. Later that year Colonel Sanders sold his interest in the United States operations for $2 million. The 65-year-old gentleman had started a worldwide empire using his $105 social security cheque. Sadly, Colonel Harland Sanders passed away on December 16th, 1980 aged 90. Every day, nearly eight million customers are served around the world. KFC’s menu includes Original Recipe ® chicken — made with the same great taste Colonel Harland Sanders created more than a half-century ago. Customers around the globe also enjoy more than 300 other products — from a Chunky Chicken Pot Pie in the United States to a salmon sandwich in Japan. There are over 14,000 KFC outlets in 105 countries and territories around the world. KFC is part of Yum! Brands, Inc. , which is the world’s largest restaurant system with over 32,500 KFC, A;W All-American Foodâ„ ¢,Taco Bell, Long John Silver’s and Pizza Hut restaurants in more than 100 countries and territories. KFC In Bangladesh KFC stands for high quality fast food in a popular array of complete meals to enrich the consumer’s everyday life. KFC strives to serve great tasting, â€Å"finger lickin good† chicken meals that enable the whole family to share a fun. Uninhibited and thoroughly satisfying eating experience, with same convenience and affordability of ordinary Quick Service Restaurants. Transom Foods Limited, a concern of Transom Group is the franchisee of KFC in Bangladesh. The first ever KFC restaurant has been opened in September at Gulshan, Dhaka with a seating capacity of 178 persons. In the coming days, KFC plans roll out more restaurants in Bangladesh Colonel Harland Sanders Colonel Harland Sanders, born September 9, 1890, actively began franchising his chicken business at the age of 65. Now, the KFC ® business he started has grown to be one of the largest quick service food service systems in the world. And Colonel Sanders, a quick service restaurant pioneer, has become a symbol of entrepreneurial spirit. More than a billion of the Colonel’s â€Å"finger lickin’ good† chicken dinners are served annually. And not just in North America. The Colonel’s cooking is available in more than 80 countries and territories around the world. When the Colonel was six, his father died. His mother was forced to go to work, and young Harland had to take care of his three-year-old brother and baby sister. This meant doing much of the family cooking. By the age of seven, he was a master of several regional dishes. At age 10, he got his first job working on a nearby farm for $2 a month. When he was 12, his mother remarried and he left his home near Henryville, Ind. , for a job on a farm in Greenwood, Ind. He held a series of jobs over the next few years, first as a 15-year-old streetcar conductor in New Albany, Ind. and then as a 16-year-old private, soldiering for six months in Cuba. After that he was a railroad fireman, studied law by correspondence, practiced in justice of the peace courts, sold insurance, operated an Ohio River steamboat ferry, sold tires, and operated service stations. When he was 40, the Colonel began cooking for hungry travelers who stopped at his service station in Corbin, Ky. He didn’t have a re staurant then, but served folks on his own dining table in the living quarters of his service station. As more people started coming just for food, he moved across the street to a motel and restaurant that seated 142 people. Over the next nine years, he perfected his secret blend of 11 herbs and spices and the basic cooking technique that is still used today. Sander’s fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the state’s cuisine. And in 1939, his establishment was first listed in Duncan Hines’ â€Å"Adventures in Good Eating. † In the early 1950s a new interstate highway was planned to bypass the town of Corbin. Seeing an end to his business, the Colonel auctioned off his operations. After paying his bills, he was reduced to living on his $105 Social Security checks. Confident of the quality of his fried chicken, the Colonel devoted himself to the chicken franchising business that he started in 1952. He traveled across the country by car from restaurant to restaurant, cooking batches of chicken for restaurant owners and their employees. If the reaction was favorable, he entered into a handshake agreement on a deal that stipulated a payment to him of a nickel for each hicken the restaurant sold. By 1964, Colonel Sanders had more than 600 franchised outlets for his chicken in the United States and Canada. That year, he sold his interest in the U. S. company for $2 million to a group of investors including John Y. Brown Jr. , who later was governor of Kentucky from 1980 to 1984. The Colonel remained a public spokesman for the company. In 1976, an independent survey ranked the Colonel as the wor ld’s second most recognizable celebrity. Under the new owners, Kentucky Fried Chicken Corporation grew rapidly. It went public on March 17, 1966, and was listed on the New York Stock Exchange on January 16, 1969. More than 3,500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation on July 8, 1971, for $285 million. Kentucky Fried Chicken became a subsidiary of R. J. Reynolds Industries, Inc. (now RJR Nabisco, Inc. ), when Heublein Inc. was acquired by Reynolds in 1982. KFC was acquired in October 1986 from RJR Nabisco, Inc. by PepsiCo, Inc. , for approximately $840 million. In January 1997, PepsiCo, Inc. nnounced the spin-off of its quick service restaurants — KFC, Taco Bell and Pizza Hut — into an independent restaurant company, Tricon Global Restaurants, Inc. In May 2002, the company announced it received shareholders’ approval to change it’s corporation name to Yum! Brands, Inc. The company, which owns A&W All-American Food Restaurants, KFC, Long John Silvers, Pizza Hut and Taco Bell restaurants, is the world’s largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories. Until he was fatally stricken with leukemia in 1980 at the age of 90, the Colonel traveled 250,000 miles a year visiting the KFC restaurants around the world. And it all began with a 65-year-old gentleman who used his $105 Social Security check to start a business. Original Recipe ® is Still a Secret For years, Colonel Harland Sanders carried the secret formula for his Kentucky Fried Chicken in his head and the spice mixture in his car. Today, the recipe is locked away in a safe in Louisville, Ky. Only a handful of people know that multi-million dollar recipe (and they’ve signed strict confidentiality contracts). The Colonel developed the formula back in the 1930s when he operated a roadside restaurant and motel in Corbin, Kentucky. His blend of 11 herbs and spices developed a loyal following of customers at the Sanders Court & Cafe. â€Å"I hand-mixed the spices in those days like mixing cement,† the Colonel recalled, â€Å"on a specially cleaned concrete floor on my back porch in Corbin. I used a scoop to make a tunnel in the flour and then carefully mixed in the herbs and spices. † Today, security precautions protecting the recipe would make even James Bond proud. One company blends a formulation that represents only part of the recipe. Another spice company blends the remainder. A computer processing system is used to safeguard and standardize the blending of the products, but neither company has the complete recipe. â€Å"It boggles the mind just to think of all the procedures and precautions the company takes to protect my recipe,† the Colonel said. â€Å"Especially when I think how Claudia and I used to operate. She was my packing girl, my warehouse supervisor, my delivery person — you name it. Our garage was the warehouse. â€Å"After I hit the road selling franchises for my chicken, that left Claudia behind to fill the orders for the seasoned flour mix. She’d fill the day’s orders in little paper sacks with cellophane linings and package them for shipment. Then she had to put them on a midnight train. † Little did the Colonel and Claudia dream in those days that his formula would be famous around the world. Pressure Cooker Colonel Sanders was always experimenting with food at his restaurant in Corbin, Ky. , in those early days of the 1930s. He kept adding this and that to the flour for frying chicken and came out with a pretty good-tasting product. But customers still had to wait 30 minutes for it while he fried it up in an iron skillet. That was just too long to wait, he thought. Most other restaurants serving what they called â€Å"Southern† fried chicken fried it in deep fat. That was quicker, but the taste wasn’t the same. Then the Colonel went to a demonstration of a â€Å"new-fangled gizmo† called a pressure cooker sometime in the late 1930s. During the demonstration, green beans turned out tasty and done just right in only a few minutes. This set his mind to thinking. He wondered how it might work on chicken. He bought one of the pressure cookers and made a few adjustments. After a lot of experimenting with cooking time, pressure, shortening temperature and level, Eureka! He’d found a way to fry chicken quickly, under pressure, and come out with the best chicken he’d ever tasted. Today, there are several different kinds of cookers used to make Original Recipe ® Chicken. But every one of them fries under pressure, the principle established by this now-famous Kentuckian. The Colonel’s first pressure cooker is still around. It holds a place of honor at KFC’s Restaurant Support Center in Louisville, Ky. Yum Brands, Inc. Supplier Code of Conduct YUM! Brands, Inc. (â€Å"Yum†) is committed to conducting its business in an ethical, legal and socially responsible manner. To encourage compliance with all legal requirements and ethical business practices, Yum has established this Supplier Code of Conduct (the â€Å"Code†) for Yum’s U. S. suppliers (â€Å"Suppliers†). Compliance with Laws and Regulations Suppliers are required to abide by all applicable laws, codes or regulations including, but not limited to, any local, state or federal laws regarding wages and benefits, workmen’s compensation, working hours, equal opportunity, worker and product safety. Yum also expects that Suppliers will conform their practices to the published standards for their industry. Employment Practices Working Hours ; Conditions: In compliance with applicable laws, regulations, codes and industry standards, Suppliers are expected to ensure that their employees have safe and healthy working conditions and reasonable daily and weekly work schedules. Employees should not be required to work more than the number of hours allowed for regular and overtime work periods under applicable local, state and federal law. Non-Discrimination: Suppliers should implement a policy to effectuate all applicable local and federal laws prohibiting discrimination in hiring and employment on the grounds of race, color, religion, sex, age, physical disability, national origin, creed or any other basis prohibited by law. Child Labor: Suppliers should not use workers under the legal age for employment for the type of work being performed in any facility in which the Supplier is doing work for Yum. In no event should Suppliers use employees younger than 14 years of age. Forced and Indentured Labor: In accordance with applicable law, no Supplier should perform work or produce goods for Yum using labor under any form of indentured servitude, nor should threats of violence, physical punishment, confinement, or other form of physical, sexual, psychological, or verbal harassment or abuse be used as a method of discipline or control. Notification to Employees: To the extent required by law, Suppliers should establish company-wide policies implementing the standards outlined in this Code and post notices of those policies for their employees. The notices should be in all languages necessary to fully communicate the policy to its employees. Audits and Inspections Each Supplier should conduct audits and inspections to insure their compliance with this Code and applicable legal and contractual standards. In addition to any contractual rights of Yum or Unified Foodservice Purchasing Co-op, LLC (â€Å"UFPC†), the Supplier’s failure to observe the Code may subject them to disciplinary action, which could include termination of the Supplier relationship. The business relationship with Yum and UFPC is strengthened upon full and complete compliance with the Code and the Supplier’s agreements with Yum and UFPC. Application The Code is a general statement of Yum’s expectations with respect to its Suppliers. The Code should not be read in lieu of but in addition to the Supplier’s obligations as set out in any agreements between Yum or UFPC and the Supplier. In the event of a conflict between the Code and an applicable agreement, the agreement shall control. KFC Banani, KFC Gulshan, KFC Dhanmondi, KFC Mirpur , KFC Eskaton, KFC Laxmibazar, KFC New Baily Road, KFC Paltan, KFC Uttara, KFC Chittagong, KFC Cox’s Bazar. Restaurent Support Center (RSC) SE(F) – 5, Bir Uttam Mir Shawkat Ali Shorok (Gulshan Avenue), Gulshan – 1, Dhaka – 1212. Phone # 9894662 / 9894045 / 9886579 Fax # 9886222